EF Educational Tours Brand Campaign

How does a travel company get people to re-engage when a global pandemic has sidelined the industry (and world)? They give people permission to dream again. To recognize that “now” isn’t “forever” and that they can/should think about their futures.

This national ad campaign does just that. Stemming from the idea that life-changing moments are sparked from a simple thought, we used the assets we had on hand (no video shoots in a pandemic!) to generate art—and give power back to our teacher audience.