EF Educational Tours Catalog

Tourism is one of those industries for which print is decidedly not dead. The thing is, the ways in which print is most effective has changed in the decade since EF first redesigned their seasonal catalog.

So, this year we re-imagined what our product catalog could be, making updates that were informed by customer research and user testing.​ We set out to inspire—telling meaningful travel stories and sharing timely news. We brought customers closer to the product with engaging sales pages. And we redesigned our company pages to be more informative, credible, and to-the-point.

And we did it all on 100% recycled materials while cutting the length of the book in half—because even small steps on a large scale can make a difference in environmental change.