The EF Journal

EF, the World Leader in International Education, was facing an increasingly commoditized market and needed to find a way to connect with customers over their shared values. Enter the EF Journal—where the pursuit of learning in unlikely places is king, and the readers are humans first, teachers second, and customers by coincidence. Each issue is made up of long-form editorial content, people profiles, fun and unexpected travel stories, and the occasional product placement.

As a founding member of the publication, I concepted and pitched the Journal—going on to help lead the incredible team who ultimately brought the work to life. 7 issues in, I’m no longer at the helm, but regularly contribute to the multi-Hatch-award-winning magazine as a designer, photographer, and often-times cheerleader.

The team

Creative Direction
Nate Cameron
Christian Gilbert
Deb McDermott

Writing
Deb McDermott
Kim Hart
Heather McHugh
Sarah Bennett
Madeline Muller
Kate Nolan
Nataly Baez
Hannah Bove
Jake Minton

Design
Christian Gilbert
Adam Schwartz
Rob Whalley
Diana Goldman
Clary Huang
Sarah Wool
Kristi Oster
Michelle Peck
Will Crawford
Neri Gonzalez
Ashley Armstrong
Rocio Lluch

Production
Kristy Moore
Kate Nolan
Leo Bertelli
Meg Martineau
Gina Colombo